London College of Fashion graduate Nico Didonna opened his first atelier in Berwick Street in 1999.
It was here that he established himself as a ready to wear menswear designer. His cutting-edge bespoke tailoring collections became iconic within London’s new millennium’s club scene.
With his fashion label growing, Nico Didonna moved operations to the heart of Soho in 2004. In 2007, Nico Didonna delved into the world of womens’wear, designing a full range which debuted at London Fashion Week that very summer.
Nico Didonna’s philosophy centres on garment versatility, quality, craftmanship, always pushing the boundaries, invariably merging classic designs with a contemporary feel. Using the finest fabrics, each collection is designed and produced locally.
The designer’s Italian heritage is integral to the brand identity – traditions merge with the multi-cultural London surroundings, creating the sleek Nico Didonna signature.