FAB The Label
Fatema Al Budoor has always have passion with Fashion. After graduating with a Bachelor’s of Air Transport Management, and having worked in a major airline industry for years, Fatema’s inner flair for creating designs and garments stayed with her and have developed and unraveled more for years which ultimately made her decide to quit her job and continue with her designing journey.
Her brand FAB The Label speaks not only as a slang word for FABulous, but a coined word synonymous to fashion in an awesome and terrific way. Her brand statement ‘fashion for all, abaya for all’ only proves of her vision that abaya fashion evolves. Women of all shapes and sizes, generations, lifestyle and background can wear her brand. All women in general are beautiful and Fab. From a classy corporate executive to the fashionista millennials of today, she sees her abaya brand no boundaries being worn by all.
After launching her first ever abaya design collection in the early months of 2020, she gained the attention of the discerning fashionista crowd by participating in a well-received product exhibition at The Exit’s (tile of the exhibition). From then on, her list of clienteles continues to grow.
Fatema aspires to reach all women, allowing them to understand that a traditional garment can be translated into a fabulous wearable art of fashion. She aims to create more seasonal imagery line of abaya collection in the future, and eventually expand her brand to accessories and other ready-to-wear garments fitting for all the FABulous women of today.